Easy Come, Easy Go

Nathan Smale
Mar 10, 2019 · 1 min read

Everyone knows the old saying “Easy come, easy go”.

I believe it is generally accepted to mean if you didn’t work too hard to get something, you tend to care less about keeping it, and you can easy lose it.

We can take this one step further, if you didn’t have to push yourself too far to innovate your offering, there is less barrier for your competitor to close the gap.

If it is easy to convince a new customer to switch from a competitor to you, then they may be just as quick to change their mind to leave you later on.

Easy isn’t always good for the long term. Sometimes working that little bit longer/harder first up leaves you in a safer position.

M898

This is where I share the some of thoughts and ideas on…

M898

This is where I share the some of thoughts and ideas on digital, sales, leadership, product, and blockchain. I’ve worked in tech for over 15 years, nearly always working with clients and customers to design and build amazing solutions that deliver ROI.

Nathan Smale

Written by

M898

This is where I share the some of thoughts and ideas on digital, sales, leadership, product, and blockchain. I’ve worked in tech for over 15 years, nearly always working with clients and customers to design and build amazing solutions that deliver ROI.