The Role of Brainstorming

Nathan Smale
Mar 10, 2019 · 1 min read

Every opportunity to innovate should include a brainstorm of some sort. This may be a more traditional group in a room spitballing ideas to see what might be worth investigating through to the personal brainstorming that occurs in one’s head in the shower or during a run. There are some advantages to brainstorming in both the public manner and the personal method.

Image for post
Image for post

But why is this brainstorming so important? Without brainstorming, without allowing yourself the creative space to free yourself from the conforms of the everyday, your ideas will be rooted in the now.

You will restrict your innovation to the obvious, to the things you have done in the past, your ideas will be the safe options. Not to say these things are wrong, but brainstorming at least allows you to consider all of these options and then decide what’s right, but an option not considered is a possible innovation missed.

M898

This is where I share the some of thoughts and ideas on…

Nathan Smale

Written by

M898

M898

This is where I share the some of thoughts and ideas on digital, sales, leadership, product, and blockchain. I’ve worked in tech for over 15 years, nearly always working with clients and customers to design and build amazing solutions that deliver ROI.

Nathan Smale

Written by

M898

M898

This is where I share the some of thoughts and ideas on digital, sales, leadership, product, and blockchain. I’ve worked in tech for over 15 years, nearly always working with clients and customers to design and build amazing solutions that deliver ROI.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store