Coffee Blends Culture

How can Corporate Social Responsibility generate cultural integration ?

The “north african emergency” has brought thousands of political refugees escaping from war zones and entering the Italian borders, changing the Italian social landscape.

It is fundamental to push the process of acceptance of the new italians, limiting social tension episodes while tempting to cultural conversation.

Featuring the creation of a new line of products in a special limited edition, Coffee Blends Culture gives the chance to unaccompanied minors asylum seekers to participate to an Art Workshop and design a new packaging for the iconic ILLY coffee jar.

From “ice-breaker” for convivial conversations, coffee assumes the new role of a symbolic element capable of triggering a cultural conversation between italian tradition and the reality of immigration.

A percentage of the sales will be devolved to SPRAR: (System of Protection for Asylum seekers and Refugees) to support activities for the social and cultural integration of immigrants.