Macaulay Gidado

We all about making it easier for entrepreneurs to do what they love.

The way we approach business is changing. Technology is rapidly evolving and has become a vital aspect of doing business. Small and medium scale businesses now have the opportunity to match or even outpace the efficiency and agility of larger companies. It is in fact through information technology that Amazon grew to become the global e-commerce giant it is today.

The problem is that many entrepreneurs don’t possess the skill set required to efficiently integrate IT into their business operations. Many more are not even aware of the numerous business-focused technologies available in the market today.

According to studies by SMB Group and AT&T, respectively,

• About 80% of small businesses are still using a manual integration tool.
• About 66% of small businesses would fail without technology.

When one now considers that, according to Forbes, 90% of startups fail, it becomes obvious that for a business to stay afloat and maintain a competitive edge in this tech age, IT integration is essential.

That fact is obvious in these tech integration reports from CNBC and Microsoft, respectively:

• Mobile apps save small business employees 727 million work hours per year.
• Cloud solutions minimize small business workload by at least 42%.

Where Macaulay Gidado Comes In

Macaulay Gidado understands how hard it can be to successfully build a business in this IT age. In fact, in places like Africa, where the use of technology is still minimal compared to the Western and European regions of the world, building a business is even more challenging. Thus, our goal is to provide solutions and informative resources necessary to birth, grow, and sustain a business, especially in Africa.

We are dedicated to helping small and medium scale businesses discover and utilize technology wisely and more productively. We want to offer them a support system, a shared resource that will help them build and take their business to the next level. We want to help launch the next startup giant.

Therefore wherever you are in the business development process, we will use today’s technology to help you achieve your goals.

Learn more on our website: Macaulay Gidado. We are all about helping entrepreneurs find success doing what they love. We evaluate your business and tell you what technologies can improve your processes.