PREDICTING CUSTOMER CLICKS ON FACEBOOK ADS

In this project the task is to analyze customer behaviour by predicting which customer clicks on the advertisement running a targetted marketing ads on facebook.

Customer data is as follows:

Inputs:
- Name
- e-mail
- Country
- Time on Facebook
- Estimated Salary (derived from other parameters)

Outputs:
- Click (1: customer clicked on Ad, 0: Customer did not click on the Ad)

https://github.com/LucaMell/ML-Projects/tree/master/Facebook%20Ads%20Click%20Prediction