2 Weeks In: Is Apple Vision Pro Worth It?
The answer is… complicated
Last week, I attended Mobile World Congress (MWC) in Barcelona. With my feet, brain, and — admittedly slightly hungover — mood suggesting that I needed to take a break, I headed to the media village.
Anyone who works on this side of the industry will know that media villages (or ‘press lounges’, as they’re sometimes called) are little slices of heaven hidden from the chaos of big trade shows. They’re quiet, there’s free coffee and food (usually cookies), and while they’re designed for people like myself to get work done, I have a sneaking suspicion they’re mainly used as a method of escape.
As I sat there, minding my own business and uploading the footage I’d just shot of a bendable smartphone, I spotted something. Two people had entered the room — one looking entirely normal, the other… not so normal. He was wearing Vision Pro.
My immediate thought was, “the guy is shooting a video — this has to be a skit I’m witnessing”. I looked for the camera operator. There wasn’t one. His companion wasn’t filming him either — in fact, she was walking happily by his side, chatting away as though everything was completely normal.
It took a while to dawn on me that this guy was completely serious. He was wearing Vision Pro because…
