4 Things I Miss About Apple Events
And, yes, one of them is the man himself
Today, we’ll be presented with the next iPhone and, possibly, the new Apple Watch.
I’m not very excited at all.
This bothers me. Because I used to get really excited about Apple events. There was always a palpable sense of expectation and a feeling that we were about to be treated to yet more revolutionary products.
So, what has changed? Why do I feel like I’m simply covering today’s event because I have to?
Don’t get me wrong — there have been some superb Apple events over the last few years; the Mac event last November that saw the launch of the brilliant M1 chip was industry-defining. But the company’s annual halo event which has been the hallmark of the iPhone feels flat this year.
That got me thinking: what do I miss about Apple events?
1. Steve Jobs
It’s fashionable not to mention Jobs when it comes to Apple’s current endeavours.
