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Mac O’Clock

8 Paid Apps that I will continue to use in 2020

By simbiothy via Envato Elements

As a technology enthusiast, I love testing new applications and tools — and I spend ~some~ money on paid app subscriptions.

I consider myself an early adopter (a person who adopts new products early and quickly), and almost every day, I check Product Hunt for some new cool apps.

In this article, I share the apps I will continue to pay in 2020.

And no, it’s not going to be only professional-business related apps. I will also share the ones that I use on my “personal” life.

Out of topic: It’s funny that when I started work on this article, I naturally separated the professional apps of the personal ones. One of the questions that I discussed a lot in the last few years, on the field of remote work, is the topic of “work-life balance.” In previous years, I made it pretty clear that I dislike this expression. But, on the other side, I automatically separated my personal and professional apps, like I had two different lives. Well… let’s continue. It’s a reflexion that I want to explore in another article, for sure.

The comment box is open to your opinions. Share what your favorite paid (and free) apps are!

Personal Use


Let’s start with a classic. I have been a Spotify user for many years.

I remember when I was still living in Paris (I lived in Paris between 2010 and 2016), I tried Deezer, but the app didn’t convince me at all. I also tried Apple Music, and if I’m an “Apple Lover,” here’s one that didn’t convince me.

I love Spotify, it’s one of my longest-running paid apps, I use it every day, and it’s hard to think of my life without it.

It’s incredible to think that it only took a couple of years to go from copying tapes and CDs from friends to getting every song and album that we want with only one click.

  • Website:
  • I have the Spotify Premium plan - monthly subscription ($9.99)


Medium is a perfect example of an app that mixes my personal and professional purposes. I subscribed a few months ago, when I decided to delete my social media from my phone, and it was one of the best decisions ever.

It’s the best place to find high-quality content that inspires me to focus on creating valuable content.

  • Website:
  • I have the monthly subscription ($5)


I work remotely, which means that I work in coworking spaces, coffee shops, and on public wifi networks. For me, having a VPN is indispensable.

  • Website:
  • I have the 3-year subscription — $107.55 ($35.85 per year)

Professional use


I have Setapp since 2018, and I really like it.

If you have a Mac and are looking to use some premium apps like Ulysees or MindNode, Setapp can make you save a lot of money.

It’s like a Netflix for Mac apps: for a flat fee, you get free access to over 170 paid apps.

  • Website:
  • I have the educational plan — annual ($59.88)


CoSchedule was the first app that I started to paid on my content project. I use it since 2016.

For its current price (starting at $20 per month for the editorial plan), I recommend this tool if you have a blog and need to manage a lot of content and publish it and spread it on different social networks.

  • Website:
  • I have the Individual Editorial Calendar Plan — monthly ($20)


ConvertKit it’s another tool that I have since 2016 on my Portuguese project. It’s such a fantastic email marketing app, with great support and culture.

If you want to work hard on your mailing list and keep your contacts targeted and segmented, ConvertKit is your way to go.

  • Website:
  • I have the 3k-5k subscribers plan — monthly ($79)


Even if you know how to use Photoshop, Canva is still a useful tool in every digital entrepreneur’s daily life.

You can quickly create beautiful and stylish aligned with what you want to communicate.

  • Website:
  • I have the Canva Pro plan — annual ($119.40)

Adobe Creative Cloud

Adobe Creative Cloud allows for a monthly or yearly subscription to have access to the applications you want from Adobe.

If you’re like me and use apps like Photoshop, Illustrator, Reader, or XD every day, take a look at Creative Cloud plans starting at $9.99 a month.

You will also have access to the Adobe Cloud, Adobe Portfolio, and Adobe Fonts.

Free apps


It’s my favorite app of all time!

I use AirTable for my calendar, for my to-do list, for my budgets, for my personal and professional financial organization, and the content organization of my projects. In short, for almost everything!

The free plan is excellent and very complete. You additionally have a very intuitive tutorial page and templates that you can edit — so it’s super easy to start working with this.


I’ve been an Evernote user since college, and every time that I have an idea that I know I need to write down, it’s on the elephant icon that I always click.

I also use Evernote to organize my web content and bookmarks (thanks to Evernote Web Clipper).


Feedly is my favorite news aggregator application. It’s where I put the sites and blogs I want to follow. I have a free plan, and I feel that it’s more than enough for me.


SERanking it’s not a free app, but since I had this on AppSumo a couple of years ago (with a lifetime deal), I don’t pay for it now. By the way, I encourage you to sign up for AppSumo if you want to follow their great deals.

SERanking helps me keep my content and indexing strategy organized. It is a technical and professional tool, ideal for SEO professionals and entrepreneurs who want to engage in the magic of content marketing.


Since I bought the SEO topic, Neil Patel’s UberSuggest tool will also continue to be present in my favorites this year.

It’s a tool that I recommend to everyone who wants to start exploring the world of content marketing.

It’s free and as useful information related to indexing and optimization.

Full list of apps that I have on my phone right now

Music and Video











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