Photo by Thai Nguyen on Unsplash

AirPods 3: Clever Marketing Strategy To Buy an AirPods Pro?

Or did Apple want you to wait for the AirPods Pro 2?

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The AirPods 3 is Apple's latest addition to its AirPods family, launched in October 2021. It has a similar design to AirPods Pro, minus the silicone tips, but also has the same in-ear design as the older generations of AirPods. Not just that, it shared some features with the Pro model, such as Spatial Audio with head tracking, FindMy feature, and the same sound system that they implemented in AirPods Pro. Most tests claimed that the sound quality is similar, with AirPods 3 having a slight kick to its bass. Also, AirPods 3 has a longer battery life than AirPods Pro, rated at 6 hours of listening time, compared to 4.5 hours with AirPods Pro. And the best part, it's just priced at $279 in Australia, which is $120 cheaper than the Pro models.

I think launching AirPods 3 is Apple's clever marketing strategy. But to get the AirPods Pro, instead of AirPods 3. Here's the reason why:

AirPods Pro With MagSafe

Alongside AirPods 3, Apple also silently updates their AirPods Pro case, supporting MagSafe charging. Apple did not announce it in the keynote; instead, it endorses the MagSafe charger if you go into Apple's website. People who still want to get MagSafe charging…

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Christopher Reno Budiman
Mac O’Clock

Explorer | Writer | Entrepreneur-minded IG: @christopherreno LinkedIn: Christopher Reno Budiman. Business inquiries: chrisbudiman@outlook.com