Mac O’Clock
Published in

Mac O’Clock


The largest public company in the world

But with the sales of all its hardware offerings stagnating, Apple needs to branch out, and the frontier they have chosen to attack is the service business.

Unlike Amazon’s neatly bundled Prime, Apple’s services are disjointed, which is odd for a company known for its ecosystem:

  • iCare Warranties
  • iCloud Storage
  • Apple Music
  • Apple TV+
  • Apple Pay & Apple Card


Rather than having a host of popular shows like Netflix or Disney+, Apple is is aiming for a few critically acclaimed original content like Servant. Interestingly, this is the same route Prime Video started with. But with its low monthly cost and 1 full year of a free trial, Apple does not seem to want to generate profit from it.

Apple Card

The Apple Cards main benefits lie in:

  • Exceptional rewards for Apple and partner-merchant purchases
  • Great rewards rate on Apple Pay purchases
  • Low end of APR range

Thus, locking you in the Apple Ecosystem is the main aim rather than churning a profit out of it.

iPhone as a Service

Apple has always been a hardware-oriented business, which it is trying really hard to outgrow. With the launch of the iPhone Upgrade Program in 2015, it is trying to turn iPhones itself into a service.

The focus will turn from device ownership to device leasing. With this, Apple can be seen launching iPrime or Apple Prime in the future with the full range of Apple services in a single package.

The evident transition

For most of the previous decade, the iPhone has been the primary revenue driver for Apple.

But, it can clearly be seen in Apple’s revenue breakdown over the past 8 quarters. Its share of the revenue from services has doubled.

With big tech giants like Microsoft successfully being able to transition from their cash cows Windows & Office, while other historic giants like Nokia, Blackberry failing to do it smoothly, it will be interesting to see how Apple can ride the changing tides.




The best stories for Apple owners and enthusiasts

Recommended from Medium

2021 Spotlight Series Recap: Words from our Managing Director, Marius Døcker

Author and Developer Bob Wehrmeyer On How the Democratization of Data Is Changing CRE

5 easy steps on how to start a dropshipping business in 2021

5 Easy Steps on How to Start a Dropshipping Business in 2021

Pricing Exercise and Value Capture

#TheGreatAmericanTakeout: How You Can Help Restaurants During COVID-19

What the Latest Predictions on the Future of Manufacturing in 2020 Means for You


What’s Wrong With Current Stock Media Platforms

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Shivam Singh

Shivam Singh

Random musings on Finance, Technology, Media, AI, and Venture Capital.

More from Medium

My Favourite Non-Apple Accessory for the Macbook Pro

7 Tips For Securing Your Computer And Your Digital Life

Gaming on an M1 MacBook Air

hand held gaming devices and controllers

The easy guide to buying a laptop