Apple — At the End of Innovation?
The present Apple was not the same as it was in 2000–10.
Once, apple was known for its innovation and revolutionary ideas. Between 2004–11, Apple changed the whole tech industry by launching its iPhone, iPod, iPad, iMac. The whole tech industry was influenced by apple. It has set a name for itself with its innovative products and got global recognition.
During the launch of the iPhone in 2007, Steve Jobs said “Apple is going to reinvent the phone”. What a powerful moment it was. iPhone changed the mobile industry, many top companies started working on smartphones. Yes, it reinvented the phone.
But what happen to it in recent years? I feel it’s just overshadowing the Innovation with minor design upgrades.
It is the same iPhone since 2007 with design modifications and software upgrades while its peer companies coming up with foldable phones and drone camera phones. Is it reached its saturation point? Will the company rely on the services they are providing for revenues?
First, let’s look at the revenues.
