Apple Battersea’s 1st event shows them in a great new light
After the doors closed — the fun began
Apple Battersea has been open for around 6 months and has quickly become an integral part of the London scene.
This store was launched as part of a larger retail program that saw Apple freshen up many of the existing European and U.S. locations whilst seeking to push further into the developing China & Asia markets.
In total 15 stores will eventually be rolled out across the Asia-Pacific region, four new stores in the U.S. and Canada, and five additional sites in Europe and the Middle East as part of a global program.
Attention to detail
The store is set within the historic former Battersea Power Station, beautifully and painstakingly restored to resemble its former glory. Everywhere you look, Battersea Power Station has been renovated in a very empathetic manner with all kinds of originality left exposed — and Apple has taken a steer from that 1930 design style and melded it to their brand.
The ceiling is high and open with acoustic baffles that I think are made in part from sugar cane. Apart from simply looking lovely they also aid with acoustic clarity in-store.
