Apple Is Considering Expanding the iPhone Ultra Range, but It May Not Pay Off Now

Summary of interesting speculations

Jakub Jirak
Mac O’Clock
Published in
11 min readFeb 11, 2023

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iPhone 14 Pro moved to iPhone 15 photoshop edition — Image courtesy of the author (based on source)

But according to the latest information from respected sources, Apple is toying with further expanding the new lineup. So, are we expecting the introduction of as many as five iPhone 15s?

Mark Gurman specifically reported the possible changes, a respected Bloomberg reporter considered one of the more the most accurate sources in the Apple community.

According to his information, Apple is expected to expand the lineup with a fifth model, the iPhone 15 Ultra, which would become the imaginary king of the upcoming generation.

This is related to the words of Apple CEO Tim Cook, who mentioned during a call with investors that customers might be willing to pay that much more for a better product. But the Apple people are not too happy about these estimates. Quite the opposite. Apple could hurt itself badly with this move.

Is the iPhone 15 Ultra the right step forward?

As we mentioned above, Apple fans aren’t too happy about the possible launch of a high-end Apple phone with the Ultra moniker for a few simple reasons. In a way, the iPhone 14 (Pro) already gives us a hint.

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Jakub Jirak
Mac O’Clock

Principal Software Engineer & Content creator | Writing about Technology, Apple, and Innovations. | Proud editor of Mac O'Clock.