Apple is Pushing Hard Towards a Seamless Experience
With Apple Silicon, Magic Keyboard for iPad, and features like Continuity, Apple is creating an unmatched user experience
Back in 2014, Apple teased a new programming language, two updated operating systems, and dozens of new features for coders and casual users alike. But in terms of actually changing how people use technology, the most ambitious thing introduced at the keynote was an idea:
Continuity across multiple devices.
It popped up at the end of the keynote when Tim Cook reiterated Apple’s aim to deliver “an integrated and continuous experience across all of our products.”
Apple’s always touted the cohesive relationship between its software and its hardware. That is something Apple has been really careful about. Controlling the hardware and the software gives them immense control over reliability, security, speed, and experience.
Continuity is the next step: Designing a seamless experience across the many devices in our lives. It was an aspiration that shaped a simpler, more intuitive phase in consumer technology. And Apple has been preparing for that ever since.
