Apple is selling $700 wheels.

So, you might have seen this before. Apple is selling a set of 4 wheels for their Mac Pro, priced at $699 + tax. The Mac Pro is Apple’s power device, aimed at their most demanding high-end users. Now, this does not refer to a person who is buying a computer to finish some class assignments, write a few papers, nor casually surf through YouTube videos. And coming in at a base price of just under $6,000, the average consumer is definitely not purchasing the Mac Pro. With this in mind, it can be seen that Apple has designed this device for their professional clients and production driven ‘prosumers’ who require a sophisticated and powerful set up at their workstations. So, a great question is, why would these pros need wheels for their computers? Especially if it needs to be plugged into a wall and would just be placed desk all day. There are many, many reasons that we can talk about to show that this does not make sense, especially with the price tag. But, if we think about it, this actually makes sense for Apple.

The first reason that persons might think of is that maybe Apple’s production cost for the wheels and the Mac Pro is extremely high, while the volume being sold is extremely low. Thus, they need to charge an…