Apple Just Lost $1,999.00
WWDC 21, iPadOS 15, the M1 chip, mismanaged expectations, and cancelled orders.
Apple announced iPadOS 15 during WWDC 21 and — to put it mildly — this wasn’t the iPadOS I was looking for.
Time to move along.
False expectations
To understand exactly what it was I was looking for, and why, we need to go back in time to Apple’s “Spring Loaded” event.
As you’re no doubt aware, last April Apple announced that they were taking the same M1 Apple Silicon chip that powered the new MacBook Pro, the MacBook Air, the Mac mini, and the iMac… and that they were putting it into their brand new iPad Pro.
And not only was the iPad Pro getting the same processor, Apple was also increasing the iPad’s base model RAM to 8GB… with the option to get a machine with 16GB!
Needless to say, those announcements launched tons of rampant speculation across the internet. Why was Apple putting a “Mac” chip into an iPad? Why did an iPad need that much memory?
