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Apple may launch its own Search Engine

Photo by Medhat Dawoud on Unsplash

Apple may be working on its own search engine to move away from Google which pays to be the default search engine on iOS devices.

Google pays Apple billions of dollar to be its default search engine as they get 1.4 Billion users from Apple and they don't want to lose. The deal ensures that iPhone, iPad, and Mac users search with Google when they use Safari. This is unless users manually change the default search engine preferences. However, the deal is anti-competitive in nature, as per the UK Competition and Markets Authority, and gives rise to regulatory concerns. As per the report, the regulators may force Apple to remove Google as the default search engine and have users choose which search engine they want to use when they first launch Safari.

Apple, which recently became the first publicly listed US company to reach a market value of $2 trillion is inviting experts in a residency program to apply their expertise to build revolutionary machine learning and AI-empowered products and experiences, a report by Infotech lead noted.

Coywol’s report speculates that Apple can leverage Artificial Intelligence (AI) AI and Machine Learning (ML) to deliver search results based on their email, messages, maps, events, reminders, notes, photos, files, contacts, music, news, TV shows and movies, third-party apps, documents, and more. And they can do it without ads and with the promise of real data privacy.

Moreover, Apple has updated its Applebot web crawler page to verify traffic, expanded details on the Applebot user agent and stated that they don’t crawl HTML, but also render pages similar to Google. The report confirms that AppleBot has been regularly crawling sites.

If Apple does come with its own search engine, it is likely to serve a purpose different than showing ads and data mining. The report speculates that the potential Apple search engine will likely function as a highly personalized data hub. It will be a lot like Google Assistant on Android except that it will not have ads and will be completely private with significantly deeper integrations with the OS.

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Prakhar Singh

Prakhar Singh

Curious about Technology, Economics, and Business | Founder of Target Media | More: targettechnews.blogspot.com

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