Apple: More Than Just A Tech Company

Racial Equity and Justice Initiative Projects

JuanSC
JuanSC
Jan 15 · 4 min read

Apple Launches New Racial Equity and Justice Initiative Projects

Apple has just announced several new projects as part of its Racial Equity and Justice Initiative (REJI) program designed to dismantle barriers to opportunity and combat inequalities in certain communities. Among the projects is planned the construction of a learning hub, the opening of the first academy for developers, new cooperation agreements with entrepreneurs, and donations to organizations related to the cause.

A 100 Million Dollar Program

As part of its Initiatives program for REJI, Apple has announced a series of projects to be carried out in the United States. Among these forward-looking and comprehensive efforts are the Propel Center, a first-of-its-kind global learning and innovation center for Historically Black Universities (HBCUs); an Apple Developer Academy to support student technology development and education in Detroit; and venture capital financing for entrepreneurs of color and Latinos. Together, Apple’s REJI commitments aim to expand opportunities for communities of color across the country and help build the next generation of leaders.

The Propel Center

Source: Apple

Apple is working with the Southern Company to found the Propel Center project. An innovation and development HUB for the HBCU community, that of schools and universities for African Americans. Apple will contribute $ 25 million to the project to build a robust virtual platform and physical campus at the University of Atlanta.

The center is designed to train the next generation of leaders and will feature a state-of-the-art curriculum, technology support, job opportunities, and scholarship programs. The center will also offer training that will range from artificial intelligence to applied technology, agriculture, social justice, performing arts, app development, augmented reality, etc.

Developer Academy

Source: Apple

Towards the end of 2021, Apple will open the first Apple Developer Academy in the city of Detroit. This will be the first academy of its kind on American soil and will accommodate the city’s vibrant black culture. The institution will focus on training young entrepreneurs, creatives, and developers and helping them cultivate the strengths and competencies necessary to enter the world of iOS development.

This initiative is launched together with the Michigan State University and will be open to everyone, regardless of their educational curriculum and whether they have had previous contact with the world of development. The training highlights an introductory program of 30 days and a full academic program of between 10 and 12 months.

Financing Minority Entrepreneurs

Source: Apple

Apple also plans to break down the systematic barriers that enterprising people of color may encounter in their business development. Thus, the company has announced two new investments in venture capital and banking spaces designed to provide capital to minority-owned companies.

Apple will invest $ 10 million in New York-based Harlem Capital to provide financing to more than 1,000 companies over the next 20 years. It will also invest 25 million in Siebert Williams Shank’s Clear Vision Impact Fund, which focuses on the same type of strategic investments.

Grants to Community Organizations

Source: Apple

Finally, this pack of projects closes with the commitment to help organizations related to the cause. Apple will donate to The King Center, an organization that focuses on the living memory of Dr. Martin Luther King. Activities like next week’s, planned as conversations and conferences for the community of color on the theme of equality and learning challenges, will thus have the necessary financial support.

In parallel, Apple will also make donations to other NGOs such as the Birmingham Civil Rights Institute and the Montgomery Fair Justice Initiative in Alabama.

This is not the first time that we have seen Apple support the causes it considers it important to ensure that people of all ethnicities and cultures are treated with respect and have access to the necessary training to be able to offer their creativity and ideas to society.

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