APPLE SILICON
Apple Silicon is The New iPhone
Apple’s next big innovation has been hiding in plain sight.
For years analysts and pundits have bemoaned Apple’s inability to deliver another technological leap forward that rivals the iPhone. The stories tend to follow the same basic formula, praise the revenue generated by the iPhone and complain about Apple’s lack of innovation compared to the years when Steve Jobs was running the company.
When the iPad was announced, Time derided it as “just a scaled-up iPhone”. Bloomberg’s response to the Apple Watch was “Who needs one?”. Perhaps worst of all was Ars Technica’s damning with faint praise for AirPods, calling them “fine wireless headphones for a certain type of person”.
In each case, Apple’s product defied the naysayers and went on to dominate its market. And in all three cases, the dominant factor enabling that success was Apple silicon: A4 (iPad), S1 (Apple Watch), and W1 (AirPods). While Apple may never introduce another product that goes on to sell over 2 billion units, Apple silicon represents a bigger technological leap forward than Apple’s seminal smartphone.
