Mac O’Clock
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Mac O’Clock

Apple takes legal action against Prepear — This is why

Apple is taking legal actions against a small company Prepear, an app that helps you store your recipes in one place, plan your meals, and make grocery lists and get them delivered in one place. It’s a spinoff of Super Healthy Kids, and they are facing litigation from Apple.

Apple claims that their issue is with the logo, saying that the pear logo is too close to their Apple logo and supposedly hurts their brand.

The company shows immense concern aginst this charge through a post on Instagram, and why won’t they, getting charged from a Trillion Dollar tech giant company is one big of a deal. Well, not for Apple as they have a past with these actions, taking German cycling path and Norwegian political party as examples.

Prepear says

“Apple has opposed the trademark application for our small business, Prepear, demanding that we change our obviously pear-shaped logo, used to represent our brand in the recipe management and meal planning business… Most small businesses cannot afford the tens of thousands of dollars it would cost to fight Apple,” the petition claims. “It is a very terrifying experience to be legally attacked by one of the largest companies in the world, even when we have clearly done nothing wrong, and we understand why most companies just give in and change their logos.”

Prepear feels a “moral obligation to take a stand against Apple’s aggressive legal action against small businesses and fight for the right to keep our logo,” and plans to “send a message to big tech companies that bullying small businesses has consequences.” They have launched a petition to make Apple drop its charges against their company logo, which for the record has reached up to 9000 signatures and still counting.

Here’s an image from the trademark opposition paperwork filed by Apple:

Thanks for reading.



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Bhavesh Rawat

Bhavesh Rawat


20 • Aspiring Web Developer • Tech Enthusiast • Blogger • Curator