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Why Apple Won’t Rush into Foldables: The Strategic Move Behind Their Patience and Partnership Approach
Analyzing Apple’s History of Innovation, Industry Partnerships, and the Path to a Potential Foldable iPhone — What Will it Take for Apple to Enter the Market?
For the most part, mobile phones became extremely boring and competitors like Samsung, Google, OnePlus, Motorola and many others struggle to revitalize the excitement of the device through foldable phones. Meanwhile, Apple remains on the sidelines chilling until the right time for them to showcase their perspective on the product.
Analysts with insider info about Apple have consistently been wrong about Apple timing of entering the foldable phones market as one has yet to launch. The main reason is that Analysts can’t predict (or at least haven’t considered much) when Apple will have there next a successful partnership with orgs to create their next masterpiece.
Apple has a long track record of observing industries, launching its own take on a product only when it’s ready. Specificity, when Apple can answer if the changes that are most anticipated from their research will change how we’ll interact with our phones or/and devices fundamentally.