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Why Apple Won’t Rush into Foldables: The Strategic Move Behind Their Patience and Partnership Approach

8 min readMar 17, 2025

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Photo by Onur Binay on Unsplash

For the most part, mobile phones became extremely boring and competitors like Samsung, Google, OnePlus, Motorola and many others struggle to revitalize the excitement of the device through foldable phones. Meanwhile, Apple remains on the sidelines chilling until the right time for them to showcase their perspective on the product.

Analysts with insider info about Apple have consistently been wrong about Apple timing of entering the foldable phones market as one has yet to launch. The main reason is that Analysts can’t predict (or at least haven’t considered much) when Apple will have there next a successful partnership with orgs to create their next masterpiece.

Apple has a long track record of observing industries, launching its own take on a product only when it’s ready. Specificity, when Apple can answer if the changes that are most anticipated from their research will change how we’ll interact with our phones or/and devices fundamentally.

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Mac O’Clock
Mac O’Clock

Published in Mac O’Clock

The best stories for Apple owners and enthusiasts

Jalen Da-Rod Miles Evans
Jalen Da-Rod Miles Evans

Written by Jalen Da-Rod Miles Evans

Business writer who also colors outside the box writing about various topics to create and find solutions that elevate society and humanity holistically.

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