Apple’s Everest: Why the iPhone Is in Trouble
Is this the end of an icon?
Published in
4 min readAug 8, 2023
The iPhone is in trouble.
Scratch that — smartphones are in trouble; lock, stock, and two smoking bezels.
I’ve noted on multiple occasions that, unless a device flips or folds — or has a pointlessly over-specced camera system — it is utterly dreary. You wouldn’t take it out for a beer…