Apple’s Everest: Why the iPhone Is in Trouble

Is this the end of an icon?

Mark Ellis
Mac O’Clock
Published in
4 min readAug 8, 2023

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Image courtesy of author

The iPhone is in trouble.

Scratch that — smartphones are in trouble; lock, stock, and two smoking bezels.

I’ve noted on multiple occasions that, unless a device flips or folds — or has a pointlessly over-specced camera system — it is utterly dreary. You wouldn’t take it out for a beer…

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Mark Ellis
Mac O’Clock

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