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Apple’s Secret to Perfect Design: A Journey Through Time
Learn How Apple’s Obsession with Design Transformed Technology Forever.
Published in
5 min readFeb 12, 2025
Like when you open a new iPhone box, it’s not just a phone — it’s a brief moment of joy. But why is that?
Why is Apple’s design so much better than everyone else’s?
Is it their attention to detail, their obsession with simplicity, or is it something deeper?
Today, we’re exploring the Principles of Simplicity and Attention to Detail in Apple’s Design.
The Beginning: From Garage to Greatness
Let’s start at the beginning. It’s the 1970s, and computers weren’t exactly sexy.
They were big, clunky machines built for labs and offices, not for people like you and me. Then along came Apple. Steve Jobs and Steve Wozniak, two college dropouts working out of a garage, had this crazy idea: what if a computer could be small enough and simple enough for everyone?
