Booost!
How to maximise your Medium audience
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Have you ever written a story just to receive an email from Medium a couple of days later telling you that “your story was boosted”? And did your story-statistics looked like this before and after that boost?
Well done! You have been… boooosted! Oh, you do not know what Boost is? Keep reading, we have gathered all the juicy details we know about Boost next.
What is Boost?
Boost is a program introduced by Medium on February 2023. Boost tries to identify the best stories in Medium and expose them to a wider audience. There is no guarantee as to how much such exposure will affect the number of your readers, however practice shows you gain an initial boost of a few hundreds to a few thousands of additional readers.
How long Boost lasts for?
Boost does not last for very long; usually, it lasts for just a few days. And that is good. The essence of Boost is not to provide you additional readership in perpetuity, but to bring to the surface stories, or writers, that are of exceptional quality but otherwise might have gone relatively unnoticed.
Your story will get that initial boost, more people will notice it, and hopefully more people will read it and interact with it. It is then Medium’s resident algorithm to pick it up, or not, for additional distribution.
Who picks stories to get boosted?
The Boost program is managed and supervised by Medium, however it is Medium’s users that nominate stories for Boost. At the beginning of 2023, Medium started approaching users active on the platform to enrol them into the Boost Nomination Pilot. Many people that have been invited to Boost Nomination Pilot seem to be very closely related to publications, as owners or editors. However, Boost Nomination Pilot is open to anyone.
It is therefore, us, the users of Medium that pick the stories to get boosted. In Mac O’Clock, half of our editors are members of the Boost Nomination Pilot and can nominate your stories for Boost.
