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Could Apple’s AI Finally Feel Smart?

9 min readApr 18, 2025

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Photo by Jakob Owens on Unsplash

A few days ago, Apple said they will begin to analyze on-device user data as part of a broader push to strengthen its AI platform (Apple Intelligence) through a method known as Synthetic Data.

Synthetic Data mirrors the structure and style of real user data that we put out in our devices when we consume content or communicate with others, collecting the statistical insight from large datasets to ensure your data remains confidential.

Apple said it will soon develop its privacy in its opt-in device analytics program to make sure only commonly used prompts are identified, preventing the association of data with specific users by…

  • Data collection: generating and analyzing synthetic data only locally.
  • Comparison: synthetic data is compared with local users data to assess relevance.
  • Anonymous reporting: Devices send back signals indicating how effective the synthetic data was, without seeing users content.
  • Model training: Apple aggregates these signals to refine AI models…

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Mac O’Clock
Mac O’Clock

Published in Mac O’Clock

The best stories for Apple owners and enthusiasts

Jalen Da-Rod Miles Evans
Jalen Da-Rod Miles Evans

Written by Jalen Da-Rod Miles Evans

Business writer who also colors outside the box writing about various topics to create and find solutions that elevate society and humanity holistically.

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