APPLE
Does Anyone Want the Next MacBook Adorable?
Why Apple’s next ultra-portable MacBook will be more popular than its predecessor.
In Are MacBooks About to Get Thinner and Lighter? I predicted (based on rumors from Apple analyst Ming-Chi Kuo and Bloomberg’s Mark Gurman) that the 2021 14-inch MacBook Pro will weigh 2.75 pounds-ish, and the thinner and lighter version of the redesigned MacBook Air will be Apple’s first sub-2-pound laptop. So far, the responses to the story have expressed a preference for preserving the status quo height and weight of both the Pro and the Air.
It probably shouldn’t be too surprising. Every time Apple makes one of its devices thinner and lighter, whether it be an iPhone, iPad, or MacBook, there is a chorus of naysayers that bemoan the tradeoffs required to achieve the improved form factor design. And then the new device goes on to break all previous sales records. People say they don’t want to give up anything for thinner and lighter devices, but somehow they are incredibly popular. With one notable exception.
The MacBook That Was Ahead of Its Time
When Apple unveiled the all-new MacBook on March 9, 2015, it was touted as “the notebook reinvented”:
Every component of the…
