Here’s How Apple Should Respond to the Epic 1984 Bait

Photo by Viktor Forgacs on Unsplash

As you are reading this, you probably know about Epic Game’s lawsuit filing against Apple and Google.

For the uninitiated:

• Epic Games, within Fortnite app, offered to purchase its V-Bucks for 20% through its own payment system.
• This constituted the violation of App Store’s terms, which states that app developers cannot bypass in-app purchase framework.
• Apple removed Fortnite from App Store within few hours of this violation, because not doing so will be visible injustice to its million other developers who are paying 30% fees from all the income resulting from App Store.
• Epic Games pulled a similar move on its Android app, resulting into its removal from Google Play Store as well.

The Aim Is Apple:

While Epic Games has sued both Apple and Google for their monopolistic behavior, its main target for this open legal challenge is Apple, considering that:

• Google, while strict on what could remain on Play Store, still allows to install apps on Android devices from outside its Play Store. This is also in line with the fact that Google is primarily a licensing company (barring meagre market share belonging to Google smartphones and tablets), while Apple is the hardware…