How Apple used Design thinking?
What Steve Jobs Taught Us About Design Thinking…
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think the design is. It’s not just what it looks like and feels like. Design is how it works.” — Steve Jobs
Steve Jobs, a man obsessed with “BEST” for everything he ever put his hands on. He had a laser-sharp focus on building great products. While he drove people crazy while building the vision for the products and searching for solutions in places no one had seen or been before. His main mantra was — Focus and Simplicity. He was obsessed with the product design and to this day Apple products are the most user-friendly products in the market.
Apple disrupted the market with its supreme and well-designed products.
iPhone Evolution
Steve Jobs applied design thinking by prioritizing:
- People’s needs over the needs of the business
- Product Designs that people fall in love with
