iOS 14.5 could be a concern for Facebook — Here’s why
This WWDC 2020, Apple introduced its all-new iOS 14, which brings widgets on the home screen, App Library, PiP mode (Picture in Picture), and a whole lot another bunch of other things.
And now, with iOS 14.5, Apple is giving you more control over the data you share and more transparency into how it’s used, including clipboard notifications and also an option to disable tracking between apps. You can now get information on the App Store to help you understand the privacy practices of every app before you download it.
Sounds great.!! Right?
Yeah..!!
Can’t say the same for some developers, and Facebook, in particular, is concerned about its ad business ahead of these changes. Facebook’s revenue comes in a large part from the advertisement.
Besides, David Wehner (Facebook CFO) fears that iOS 14 can make an adverse impact on how Facebook works on its advertisements. He added, “Facebook’s advertising platform is significant for small businesses as anyone can easily promote their products and services to millions of people.”
We’re still trying to understand what these changes will look like and how they will impact us and the rest of the industry, but at the very least, it’s going to make it harder for app developers and others to grow using ads on Facebook and elsewhere.
To show relevant ads, developers rely on trackers to follow each user in different apps and websites so they can target ads based on what you access on your device. But now on iOS 14.5, even if users leave this option enabled, third-party apps will have to ask permission for tracking and collecting your personal data.
Apple describes this feature like this:
Apple requires app developers to ask for permission before they track you or your device across apps or websites they don’t own in order to target advertising to you, measure your actions due to advertising, or to share your information with data brokers.
The company calculates revenue growth of 10% for the third quarter, but now Facebook expects a decline in the fourth quarter once iOS 14.5 becomes available to the public this fall.
Wehner said
“Our view is that Facebook and targeted ads are a lifeline for small businesses, especially in the time of Covid, and we are concerned that aggressive platform policies will cut at that lifeline at a time when it is so essential to small business growth and recovery,”
Well, if are already on iOS 14 beta, you can see the new tracking option by
Settings<Privacy
and you will find it.
Thank You for reading.!!✌🏻
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