iPad — is this 1 week Apple should forget?

David Lewis
Mac O’Clock
Published in
7 min readOct 20, 2022


I’m away for just one day, and look what happens?

iPad is in a mess
image courtesy of Apple

Seeing in to the future

Earlier this summer, I wrote a blog all about iPad being confused. Turns out, after this week, I may just be right after all.

Yesterday, as you’ll know, I was of visiting another creator, but that gave me a chance to take in what Apple launched this week with their ‘new’ iPads.

Confused? I know I am.

So much choice

In my mind, Apple had a perfect chance to this week to finally simplify the iPad lineup, that is now bloated, and a mess. Today, visiting Apple’s iPad page, the choice you’ll be faced with is this tidy lot (prices shown in dollars);

  • iPad 9 — $329
  • iPad 10 — $499 (new)
  • iPad mini — $499
  • iPad Air 5 — $599
  • iPad Pro 11-inch — $799 (new)
  • iPad Pro 12.9-inch — 1099 (new)

Apart from the six choices shown, of course, there are numerous configs for each model as well. Choosing storage & connectivity, means making the correct choice for you, and your needs, much tougher than it should be.



David Lewis
Mac O’Clock

Apple & Mac stories & videos. Join my newsletter list for a free weekly behind the curtains video newsletter! ⬇️ https://talkingtechandaudio.com