iPhone 9: The Small Screen Savior?
Consider the remarkable success of the Popsocket for one moment. These things are on the back of seemingly everyone’s phone and have ushered in a whole product line of form factors and co-op marketing partnerships. Otterbox has even included a removable Popsocket on some of their cases. But at its core what is the actual purpose of a Popsocket? While some people will use them as some sort of makeshift kickstand, the real purpose is to help us properly hold these massive phones in our pockets that only seem to get larger by the month. Popsockets have sold over 100 million of these grips and have capitalized on a core flaw of large-screen smartphones: they are impossible to use with one hand. So when reports of a refreshed iPhone SE started to pop up, it begged a question. Why does no one make an excellent small phone anymore?
I think about the iPhone SE when it was released. At the time, it was the device for people that did not want to go with the larger iPhone 6S and 6S Plus that Apple had just released at the time. In many respects, it was a throwback device to the iPhone 5 and 5S. People at the time joked that Apple must have had some spare casings of the 5S and decided to release a phone to sell them. Yet the SE sold very well and appealed to the classic iPhone user that was used to the size of the original iPhone and didn’t think that going larger was the right course of action…
