M3 Apple silicon has a BIG problem!

I’m betting there are a few headaches at Apple Park…

David Lewis
Mac O’Clock

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Apple silicon Macs
image: author

3 years ago Apple changed the rules for what we had come to accept as the norm — as the rules. But has Apple silicon turned out to be a massive problem for them?

I have three Macs in my studio which span the history of Apple silicon story so far — an M1 Max MacBook Pro an M2 MacBook Air and the new M3 iMac.

The numbers on the page and the specs make for interesting enough reading but how they relate to real-world performance — that is the acid test.

Just a thought…

When I started to edit videos for my YouTube channel I came from working on a 2015 Intel iMac. That Mac had a 4 GHz quad-core i7 processor, 32 GB of DDR3 storage and 1 TB of flash storage and was a great machine — for its time.

2015 Intel 27-inch iMac
image: author

The 5K display is still brilliant to this day. There are a few signs of wear now but in fairness, it’s nearly 9 years old and has done a lot of work and seen a lot of action. But there has been something that’s been bugging me…

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David Lewis
Mac O’Clock

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