Looking Back At Every ‘One More Thing’ In Apple History
There’s only one week to go before Apple’s One More Thing event on 10th November 2020, where we will undoubtedly see ARM Macs that take advantage of macOS Big Sur’s ability to run across different architectures.
One More Thing is a reference to a practice that started in 1999, where Steve Jobs would leave (often quite big) announcements to the end of a presentation.
Many thanks to Greg Wyatt with Apple Explained, who compiled a 52-minute video of all these announcements without which none of this would have been possible. I used the Macworld article Every ‘One more thing’ Apple has ever announced to confirm that there hasn’t been another one since the iPhone X in 2017. If I’m wrong about that, feel free to let me know!
Here are the main things I’ve found when looking back at these announcements:
- Steve spent a long time talking about what customers liked about Apple products, and used this feedback as a basis for justifying subsequent product changes
- Not all of Steve‘s announcements were equally impressive (one is just that the iPod mini would be available in different colours)
- Although some people think the tradition died with him, some of the biggest announcements (Apple Music, Apple Watch, iPhone X) happened after Jobs…
