M3 iMac — brilliant but is it in danger?

My new iMac arrived yesterday, and I have some concerning thoughts about its future

David Lewis
Mac O’Clock

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M3 iMac
image: author

I’ve written recently about my love affair with iMacs and yesterday’s arrival of my latest one the M3 iMac so far hasn’t disappointed me — in fact, it left me buzzing.

After Apple’s latest event, most people seemed to be taken by the MacBook Pros and the new space black colour in particular. I know Scary Fast was predominately a MacBook event, but there was no way I was in the market for a replacement MacBook. My M1 Max is only 18 months old and costs way too much to be pushed aside so early in life. That Mac is my mainstay — an absolute workhorse and I love it.

No, what interested me far more was the M3 chip coming to the iMac range. When Apple silicon iMacs were first launched back in the spring of 2021 I wasn’t writing or making content about Macs and tech gear, so to buy it when I had a perfectly good 27-inch iMac made little sense. Back then I wasn’t editing videos either, so although the Intel machine was occasionally found to be lagging, by and large it was still doing just fine.

But it’s a different playing field now. The M1 MacBook was my first taste of Apple silicon and then I took another bite of the apple (sorry about the pun) when I got the M2…

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David Lewis
Mac O’Clock

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