My 3 Highlights From the iPhone 13 Event
They’re probably not what you expect
I know, I know. I’ve been a bit grumpy about Apple recently.
This is for two reasons. Firstly, I’m a big fan of their products, ethos, and mystique. Secondly, I love helping people buy the right Apple gear (it’s expensive, after all, and no one wants to encounter buyer’s remorse).
It therefore bothers me when Apple’s approach to product design and development either alienates huge swathes of its audience or is just downright obnoxious.
Yesterday was different. During an event that I felt I was covering just for the sake of it, Apple made three wonderful leaps forward, and they completely took me by surprise.
These are my top three announcements from yesterday’s California Streaming event.
The new cheapo iPad (no, really)
Up until yesterday, this year’s iPad releases have been seriously uninspiring. Adding an M1 chip to the iPad Pro lineup resulted in nothing more than an…
