No iPhone 14 Mini This Year

Why Did Apple Do this?

Youssef Mohamed
Mac O’Clock

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Source

Introduction

A few years ago, with the release of the iPhone 12 lineup, Apple took a chance and released the largest iPhone lineup ever with 4 new iPhones, but the one we are taking a deeper look at today is the smallest of the family, the iPhone Mini, and we can take the iPhone 12 Mini as a reference since most of what caused it to fail applies to the 13 Mini, too.

It was supposed to be a small cheaper iPhone for those seeking a smaller more practical phone with great specs, but somehow, it did not succeed, and Apple decided to decrease its production a while ago due to low demand, but why did this happen?

The iPhone Mini

The Size

Source

The iPhone Mini was released with customers seeking smaller phones in mind, customers who want a phone to be released with a single hand being only 5.4 inches diagonally.

However, Apple simply overestimated the demand for smaller phones and the iPhone Mini made up 5% only of the total sales of the iPhone 12, which is even worse since it is the cheapest in the lineup and therefore was…

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Youssef Mohamed
Mac O’Clock

I am a Doctor interested in writing in general and sharing what I find and learn every day with the people around me, hopefully helping others.