Nothing Phone (2) Edges Closer to iPhone Territory
It’s making it’s way up the pricing ladder…
Nothing launched the successor to the Nothing Phone (1) yesterday. It’s called the Nothing Phone (2), obviously, and I think it’s putting the company on a knife edge.
I have one on the way and will be providing my full opinion in the coming weeks (by the way — Nothing, if you’re reading this, please let me know how we can work together to put your products in front of my audience faster!). But today, I want to talk about the challenge Nothing now faces.
Just like OnePlus, Nothing phones are creeping up the pricing ladder. I’m aware that a lot of people are making this comparison, but I’m afraid it is unavoidable — particularly when there is such a gulf in pricing between the Nothing Phone (1) and its successor.
What happens next is crucial for Carl Pei and Co.
Problem pricing
The Nothing Phone (2) starts at £579, which is a whopping £180 more expensive than the first version. That gets you…
