Ok, I’ll Stand Up for Apple’s Controversial iPad Ad
Mountain = molehill
Earlier this week, Apple launched the brand new M4 iPad Pro.
They also placed a bunch of objects into what I have nicknamed Tim’s Mahoosive Robotic Crusher Machine Pro Max and crushed them into… an M4 iPad Pro. The video is called ‘Crush!’, and if you haven’t seen it yet, you might want to take a look.
Now that the burst paint has dried, all hell has broken loose. Following a raft of complaints from big names in creative industries, Apple was forced to apologise for the ad, with Vice President of Marketing Communications Tor Myhren, saying “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry”.
Even Hugh Grant has got involved, noting on X that the ad depicts the “destruction of the human experience. Courtesy of Silicon Valley”.
Wowsers trousers. And there was me just admiring how cool it was.
I’m gonna throw my hat in the ring on this one and suggest that the degree of trouser-fire-setting is rather daft. I think it’s all got a bit silly.
Sorry, Hugh.
Here we go.
