Ok, I’ll Stand Up for Apple’s Controversial iPad Ad

Mountain = molehill

Mark Ellis
Mac O’Clock
Published in
5 min readMay 10, 2024

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Mark Ellis on the right looking behind him sceptically at his background. Behind him is the controversial iPad launch ad.
Image courtesy of author

Earlier this week, Apple launched the brand new M4 iPad Pro.

They also placed a bunch of objects into what I have nicknamed Tim’s Mahoosive Robotic Crusher Machine Pro Max and crushed them into… an M4 iPad Pro. The video is called ‘Crush!’, and if you haven’t seen it yet, you might want to take a look.

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Mark Ellis
Mac O’Clock

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