Rethinking Apple’s naming scheme

Thank me later, Johnny Ive.

Recently, Apple has launched the iPhone 14, iPhone 14 Pro and the Apple Watch Ultra. There is also a Macintosh, an iPad mini and Pro and AirPods Max? Hmm. Even Apple finds this confusing.

Can we fix that?

There is an I in iPhone

Let’s start with the holy grail, Apple’s iPhone. In a time where the ‘i’ still made sense, the iPhone branding appeared. Many years later, the name hasn’t changed. In line with other major brands such as ‘Nothing’ or modern car…