Safari, Apple’s Hidden Gem
How Safari makes money and what it means for Apple Search
Safari is a Web browser for Apple products and the default option. It is now one of the most used browsers in the world. Apple, the largest company on the planet and most valuable brand for sometime has a secret Gem in Safari, an uncontroversial and stable application loved by all.
Safari is a web browser that competes with Microsoft Edge, Google Chrome, FireFox etc. Its winning points are in its simplicity, clean design and speed. A somewhat simple application is hidden feature for apple is its search option on the URL tab
The search results go straight to Google.
The reason is Apple & Google have an agreement in place. The agreement is simple, in return for the traffic, Google pays a portion of the revenue from Safari.
That amounts to around $12 Billion a year. Google paid around $1.5 Billion for the right to provide the service.
Given the amount of money involved, speculation has been rife of Apple Search. As the figures are never released, we can use simple arithmetic to see why Apple would create Apple Search.
Google Search earned just under $100 Billion, and if they are willing to pay $12 Billion we can surmise that 12% of earnings come from Safari. The actual market share of Safari stands at 19% in 2020 and so a discrepancy arises which is a result of non disclosure from either side.
If we assume that Google pays 50% of earnings to Apple ( Unlikely ) then Apple could be Making just under $20 Billion from Apple Search from Safari Alone.
Safari is a hidden Gem for Apple Inc
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