Mac O’Clock
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Mac O’Clock

The Apple Ecosystem

My Concise View on How Apple Products Are Simply Labeled “it just works”.

Apple Continuity: https://www.apple.com/macos/continuity/

First Impressions

I’ve been a Windows user for most of my life, up until early 2017 when I jumped ships making the switch to the MacBook, then to the iPhone and iPad not long after in 2018 realising Apple’s seamless potential as far as apps go.

Since using Apple products (and I have a lot) and declaring myself committed to the Apple ecosystem in order to get the most value from it, I have been so impressed with delight in using these devices when getting sh*t done. With their attractive design (hardware+user interface) and in how they work (software+user experience) in removing much of the headache on common tasks.

In fact, I’m so proud to be an Apple user, that I’m happy to take on the “apple fanboy” label no matter what the opposition (read: competition) has to say about it. And now, I’ve decided to write how favourable the apple ecosystem is worth considering.

How Apple Stacks Up

During my time so far using Apple products, I realised something I found fascinating that resonates with me about Apple as a company. And that is, Apple understands the user experience. The user experience is a big deal and is the focal point for Apple. This is evident in their marketing campaigns, pulling on emotions that resonate with every one of us and intern creates rapport.

In a podcast interview on the show Marketing over Coffee with Simon Sinek, Simon highlight’s one impactful difference that Apple does compare with its competitors. He says when it comes to what a company is about, most companies tackle the WHAT first and then talk about the HOW, getting to the WHY last.

“It’s not what we do that matters, it’s why you do it. It’s not what Apple does, it’s what they believe… And their products prove what they believe.”

And they [Apple] believe in YOU. In your potential, your genius, your creativity and your productivity to name a few.

What Apple stand’s for has a lot to do with how it resonates with how people interact with their products. It’s all about the experience.

And because they do it so well, you find yourself hooked.

Step-One

It generally all begins with the iPhone. You purchase your brand new iPhone, load in some awesome apps that 10x your life (add value), you then hit the imaginary ‘like’ button in your head on your purchasing decision (thanks to the Apple Marketing team for making it easy) because it’s just so damn reliable, then wham! Suddenly you have an iPad, a Mac, an Apple TV, an Apple Watch, AirPods and a HomePod at your command.

…at least in my experience.

Welcome to the Apple Ecosystem.

The Ecosystem…

Defined as;

“A biological community of interacting organisms and their physical environment.”

To put this into context in the tech world, this basically means a community interacting with objects.

The Apple Ecosystem.

The Apple ecosystem is thrown around to simply package Apple products as your ‘all-in-one’, ‘go-to’ devices in how they interact together seamlessly.

Apple makes a ton of products. It should be clear by now what these are given their popularity. But in case you were living under a rock or haven’t had an interest with Apple, there is:
The iPhone,
The iPad,
The Mac,
The Apple Watch,
The iPod,
Airpods,
HomePod and,
AppleTV.

And then there’s a proprietary technology that ties them all together:
The iCloud,
Airplay,
Airdrop,
Apple HomeKit,
And the ‘love her or hate her’ Siri.

…oh and Apple’s services such as;

Apple Music,
Apple TV+ and,
The Apple podcasting platform which really grandfathered in popularising podcasts, or made podcasts easily accessible.

What makes Apple unique is its prime position to develop both the hardware and software for its devices. It means they can form the framework for the ecosystem. The more Apple products you have, the more enriched you are in the ecosystem. The more Apple products you continue to upgrade, the easier it is to migrate them into your framework.

Most brands have a range of products which is nothing new. Ecosystem’s for Google, Amazon, Samsung, with some more complete than others, are forever expanding and evolving. Even appliances dubbed ‘smart appliances’ finding a place within ecosystems (I’m looking at you Samsung). This is just the kind of innovative world we’re moving into.

So this isn’t exclusively an Apple thing, but what makes Apple’s ecosystem more successful over others?

Seamlessly

Defined as;

“Smoothly and continuously, with no apparent gaps or spaces between one part and the next.”

Beauty and quality to one side, the great advantage in using Apple products is how seamlessly they work together. Once you own multiple devices, the user experience of moving between them is undeniably smooth and seamless.

For example;

- Notes made on an iPhone can be resumed on a MacBook in a matter of seconds,
- Copy text, images, video on one device, paste on the other.
- files can be instantly transferred via AirDrop,
- Automatically unlock your Mac when you’re wearing your Apple Watch,
- Photos made available on all your devices,
- The ability to answer calls on any device and,
- AirPods connecting to your device as soon as they are removed from their charging case.

Apple puts in significant effort to ensure that any new product they release will work as seamlessly as possible.

Apple’s Brick Walls

It doesn’t stop there though.

Not only do they work well together… but the walls of dependency that Apple has intelligently built around those living inside this Apple ecosystem to keep you inside -product’s and services not being compatible outside the ecosystem. Notably, one feature is iMessage which is exclusive to Apple and is too powerful to give up making it harder for you to let go of should you want to jump ship. And then companies adopting similar dependency traits.

This is just the kind of the world we’re living in with all these companies building up their ecosystems some with little walls some with huge walls.

Apple’s Price?

The perception of Apple products is that they are too pricey and expensive, with some arguing they’re overpriced.

More so than just the components themselves, I’d say Apple clearly puts a lot of time and thought into making their products. Using one for an extended period of time, you realise that part of what you’re paying for really is quality. Buying a second hand Apple product shares evidence of this.

Apple, time and time again, seems to nail the small stuff. And that instils a feeling of trust and loyalty among users.

For me (on a deeper level), I see the Apple ecosystem as the premium (price-wise) for the experience you get. You’re essentially paying for the user experience and the end result of your task on which device you are using for this.

For example, working off an iPad at your favourite Cafe, because you can — portability + powerful device + pleasing experience + desired atmosphere.

Conclusion

The iPhone is the Holy Grail for shepherding people into the ecosystem (after-all, it is their flagship product). A new phone could come along with a better camera, longer battery life, slimmer in thickness and yet Apple fans would skip it because of that ecosystem…

It’s clear that Apple certainly understands its users and the strong desire for convenience compared with others.
As tech becomes more ubiquity, most people are not technophiles. Apple solves this with simplicity and confidence. These are the two words that can summarise their overall marketing message:

“Why do you use an iPhone?”
“It just works”.

The principle behind the answer is at the core of everything Apple is trying to do.

…and this is my worldview on why I have invested in Apple.

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Barclay Sloan

Barclay Sloan

Aspiring to be a great Writer, Marketer, Graphic Designer, Coder, Photographer, Videographer and Investor. Learning is life.