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The Secrets Apple Doesn’t Want You to Know About Your iPhone.
Uncovering How and Why Apple Keeps Certain Technologies Under Wraps
Published in
9 min readJan 25, 2025
This ad annoyed me so much last year. What annoyed me about this ad from last year's Apple?
Let me show you something by comparing this iPhone 15 Pro with something else you might remember.
“1000 songs in your pocket.” That was an ad.
It undeniably resonated with consumers because it hinted at a technological revolution, not just a technical one, with a simple, powerful promise that made the iPod desirable to anyone.
But this ad?
It says nothing. Someone glancing at it while waiting for the bus won’t feel anything. You probably won’t understand the intended sensation or phone benefits unless you’re an aerospace engineer.
All you’re thinking is, “It’s a titanium iPhone.”
