Truth Hurts, Intel

Watch the ways an insecure ad campaign is backfiring.

Brad LaPlante
Mar 20 · 3 min read

Last fall, Apple unveiled their very first Macs that feature Apple’s own M1 silicon chip. The performance on the machines is amazing, it’s something Intel can only dream of.

The most satisfying part about what Apple’s done with their own hardware here is that they promised they’d do something hard, then delievered. The execution was flawless. My M1 Mac Mini is easily the best computer I’ve ever owned. My 2017 MacBook Pro, let alone any Windows machine in my house, could never come close.

The best part about owning an iPad, iPhone, or Apple Watch is the performance. Apple’s own chips in these devices is what makes them stand out so far ahead in their respective fields. Google’s Android tablets failed because they were buggy and inconsistent between devices running the same apps. Some Android smart watches stand out more than others, but Apple is clearly the premier choice among gadget buyers. Whether you’re a Mac user or not, it’s certainly really sweet to see a big tech corporation promise something big and deliver in the best ways possible.

This week, Intel mounted a massive ad campaign in favor of PCs, starting with the ones that highlight all of the ways Intel-based laptops are better than MacBooks with Apple’s M1 chip. The M1 is the first Apple-based silicon chip that Apple equipped with their 13-inch MacBook Pro, MacBook Air, and Mac Mini, as they plan to pivot away from Intel fully by 2022.

In the middle of this chaos is former “I’m a Mac” guy, Justin Long, who is recreating Apple’s famous (and hilarious) “Mac vs PC” ads from the 2000s. Intel even launched a “PC vs Mac” website to cherry-pick all of the good things from Intel-based laptops against M1 MacBooks.

The ads are getting thousands of views on YouTube, but users are seeing right through Intel. Intel is clearly terrified of Apple’s new chips, but this campaign might hurt Intel more than it helps them.

YouTuber Marques Brownlee wrote this:

Here’s just a few from the YouTube comment section:

In defense of Intel, they should be terrified. What’s more telling is just what exactly Apple has unleashed, showing that ARM-based chips outperform Intel in nearly every way. Soon enough, Samsung and Microsoft could easily be using this for their devices. Imagine a powerful Microsoft Surface Pro with this level of hardware. It’s insane.

Some of Intel’s criticism of M1 Macs is fair, like the need for a dongle to insert any non-USB-C cable into it’s laptops or the inability to play most games, or the lack of external monitor support. Although, Intel-based MacBooks aren’t great for gaming either, and they require dongles. To play Planet Zoo on my old MacBook, I just dual-booted Windows, which isn’t something Microsoft has supported yet on M1-based Macs.

Intel has reason to be upset, but viewers get wind as to what’s going on. Even non-Mac users are envious of Apple’s ARM-based chips. With mounting pressure from AMD, Intel has found themselves in a tight spot.

Oh, and Justin Long definitely uses an iPhone.

Mac O’Clock

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