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Apple Intelligence
What Apple Has to Demonstrate at WWDC 2025
Apple should use the ingenuity required to make Siri dumber to fix Apple Intelligence.
Apple is off the boil when it comes to disrupting markets. After abandoning its US$10 billion foray into cars, it pitched spatial computing — enter the Vision Pro.
No, it wasn’t just supposed to be a “unique movie-watching experience,” or make you “like flying economy class.” Apple positioned Vision Pro as the advent of a revolutionary new way to do computing:
“Extraordinary New Experiences”
“An infinite canvas for apps at work and at home”
“Engaging entertainment experiences”
“Memories come alive:”
“FaceTime becomes spatial”
Source: Apple Newsroom, June 2023
Now some have implied, after Vision Pro’s lacklustre impact on the world, it was only ever a first generation product aimed at developers or bleeding-edge Apple fans. It was only supposed to gauge interest and point the way forward.
