What if Apple buys Tesla?

Bram D Media
Mac O’Clock
Published in
3 min readJun 6, 2020

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It’s no secret that Apple has been working on its own car a.k.a. Project Titan. The car is supposed to be super futuristic with features like self-drive and automatic lane changing and it would (of course) be electric. Apple started this project in 2014 and has been working on it ever since, but wouldn’t it be way easier if the company would buy Tesla?

This fusion would probably work out great since both companies have the same principals. Both Tesla and Apple have an eye for minimalism and the environment. Plus they both are luxury companies and by fusing the companies together they would make their own luxury products more attractive to the consumer. Their products would be more attractive because there would be a bigger ecosystem around those products.

Left picture by Laurenz Heymann, Right picture by David von Diemar.

Business-wise it also would be a great purchase for Apple. Not only do they get to sell all those hyped-up Tesla cars, but they also would have access to a huge amount of resources and data. This data could be used to make Apple’s own car and would reduce the research cost for apple a lot. They could also make the already existing Tesla superchargers compatible with the Project Titan car, this would reduce Apple’s costs yet again. Moreover, if Apple would buy Tesla it would satisfy a lot of Apple consumers who have a Tesla in their driveway. That’s because many Apple features and services like Apple Music and Apple Carplay…

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Bram D Media
Mac O’Clock

Hi! My name is Bram. I‘m an Apple fan and I love writing about all things tech, productivity and lifestyle!