APPLE | DIGITAL LIFE
What It’s Like to Use an Apple Vision Pro
Apple’s cumbersome transition between products and experiences
Paramount to the Apple Store experience has always been approachability. Since the days of the G3 iMac, the stores in which the goliathan company sells its products have exuded an enticing sort of futurism. But in the all-white, open-concept design, it’s felt from the early days like a future welcoming you in with open arms. The storefronts glow like beacons along the city blocks and inside the shopping malls in which they’re housed.
With a cavalier stroll into the Apple store of my local shopping mall, prospective customers and gawking techies are greeted by an array of products to parse at their leisure. Whether an iMac, iPad, Watch, or pair of headphones, there’s little that the public can’t explore on a casual walk-in.
However, using the Apple Vision Pro isn’t as simple as perusing the store and placing one on your head. Though the headsets sit on stands and are plainly visible from the moment you enter, having the full VR experience demands a little more patience. Being a machine that retails for a whopping $3,500 (before tax), perhaps it’s no surprise that using one isn’t quite as straightforward as their more consumer-oriented lines of products.
