What Would Steve Jobs Do, This Time Around?
Published in
5 min readDec 20, 2019
Apple has been playing it safe for the last couple of years, coming to market with incrementally better products at incrementally higher prices, leading to speculation that Apple has lost the culture of radical innovation that made them the world’s most valuable company.
Back in January, NBC claimed Apple was entering a “Dark Chapter” due to slowing iPhone sales, a trend that’s continued…