PRIVACY

Who Do You Trust, the Electronic Frontier Foundation or Facebook?

Two very different views on Apple’s privacy-related changes.

Dan Hansen
Mac O’Clock
Published in
5 min readDec 22, 2020

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From Tim Cook’s tweet responding to Facebook

When it comes to user privacy Apple has two goals, to minimize the collection of user data and provide transparency about the data that does get collected with its products. In furtherance of these objectives, the company introduced two new initiatives this year, adding an App Privacy section to product pages in Apple’s app stores, and adding the AppTrackingTransparency framework to iOS 14, iPadOS 14, and tvOS 14.

App Privacy

During June’s Worldwide Developers Conference Apple announced that developers would need to provide privacy information when updating their apps in App Store Connect. This information is now available in all of Apple’s App Stores, including iOS, iPadOS, macOS, watchOS, and tvOS.

The newly disclosed privacy information lets users see three classes of information: data used to track you, data linked to you, and data not linked to you.

App Privacy information for TikTok

App Tracking Transparency

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