Why Apple Needs to Cancel the Apple TV

It’s time, Apple…

Mark Ellis
Mac O’Clock

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Image courtesy of iMore

I’ve just had to check Wikipedia to see which Apple TV I own.

It’s been that long since I bought one.

As it turns out, mine is the 2nd generation Apple TV with a stonking 720p output over HDMI and 8GB of internal flash storage.

I don’t use it any more. In fact, to be honest, I don’t even know where it is. I flirted briefly with the 3rd generation Apple TV owned by my parents. But I think I’ve lost that, too.

Don’t tell my mum.

So, why has Apple’s much maligned attempt at a set-top box entered my field of view once more? The WWDC21 announcement — that’s why. Because now, we’re faced with the usual barrage of predictions for what we might see during the June event.

I like these previews, but there’s always one element of them which leaves me reaching for the ‘back’ button: any mention of tvOS.

I think we’ve unfortunately reached a rather sad stage of the Apple TV story.

Let me explain.

Why I haven’t bought an Apple TV for over a decade

I want to want an Apple TV — I really do. I’d love to have an Apple device connected to my TV which enjoys daily use. But the Apple…

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Mark Ellis
Mac O’Clock

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