Why Apple’s Beats Acquisition Keeps Improving With Age

Jonathan Kim
Mac O’Clock
Published in
17 min readApr 21, 2020

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Apple bet big on the future of headphones

On May 28, 2014, Apple officially announced that it had made the biggest, most expensive acquisition in the company’s history. But the company Apple bought was not a competitor, nor was it a traditional tech hardware or software company whose flagship products could be integrated into Apple’s lineup of iPhones, Mac computers, or…

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Jonathan Kim
Mac O’Clock

Used to be a film critic, now writes about tech (mostly Apple), and sometimes woodworking